A 50% lift in inbound phone calls. 2,000% lift in form submissions. That's what we delivered for a licensed Milwaukee electrical contractor over a 12-month engagement — every call and form tracked through CallTrackingMetrics from day one. Ad spend goes directly to your account. We never take a cut.
Electrical contractors have two distinct paid channels in Google's ecosystem. They behave differently, charge differently, and work best at different stages. Most agencies push only one or treat both with the same playbook. Below is the honest comparison.
Pay-per-click — every click costs whatever the live auction is in your market. Competitive electrical keywords run high CPCs:
The trade-off for the cost is full control: you write the ad copy, choose exact keywords, exclude irrelevant queries with negative keywords, set geographic boundaries down to ZIPs, and structure landing pages per service.
Without negative keywords, broad match will trigger your ad on:
None of those are buyers. Negative keyword discipline is the single biggest CPL-saver on most accounts we audit.
Google Ads Management ServiceLSA sits at the very top of local search results — above standard Google Ads, above the Map Pack, above organic.
You pay per qualified lead, not per click. In Wisconsin electrical markets, LSA leads typically run $25 to $60 per qualified call.
Getting into LSA requires Google verification:
Typically 7 to 14 business days to complete.
Once verified, the Google Guaranteed badge appears on your LSA listing — a trust signal homeowners actively look for when the stakes feel high (electrical fire risk, code violations, insurance claims).
Local Services Ads ManagementFor most electrical contractors building paid acquisition from zero: LSA first, Google Ads second.
Layer Google Ads in around month 2 or 3 once LSA is producing and your negative keyword list has real data behind it. Reverse order (Google Ads first) works for contractors with established sites, established review counts, and a commercial mix that LSA's residential format doesn't fully serve.
A licensed Milwaukee electrical contractor came to us with no call tracking installed and no clear attribution between marketing channels and inbound leads. Twelve months later: phone calls up 50%, form submissions up 2,000% — every call attributable to its source.
The dashboard below is what every Rise client sees on day one of their engagement. Numbers anonymized for example. Channel breakdown structure is live.
The 50% call lift wasn't because we knew secrets. It happened because we didn't make the three mistakes that burn most electrician ad budgets.
⚠ Avoid These Three MistakesThe standard agency model bundles ad spend and management fee into one invoice. You pay one number; they "manage the spend" inside their own Google Ads account.
The trap:
If your ads are running and you can't tell which call came from Google Ads vs. LSA vs. organic vs. the yard sign, you're making budget decisions on guesses.
Most agencies install Google Ads conversion tracking and call it done. But Google's native tracking cannot distinguish between LSA calls, organic calls, and direct calls.
Broad match keywords without a negative keyword list will trigger your electrician ad on queries like:
None of those are buyers. Broad match is Google's default because it serves Google's revenue, not yours.
Every deliverable below maps back to one of the three mistakes above. The structure is simple: avoid the trap, install the system that prevents it, measure what it produces. Everything below is included in our $2,500–$5,000/month full digital marketing programs alongside Local SEO and content.
What you get:
Campaign structure — one per service line:
Each campaign points to a dedicated service landing page — not the homepage. 200+ negatives at launch, refreshed monthly.
Before the first ad serves, every channel gets its own tracking number:
Form submissions tracked through Flamingo on WordPress. All data flows into one daily-refreshed dashboard.
Cost-per-qualified-lead (CPQL) is the number that matters. CPL alone is misleading — a $20 CPL with half-junk calls is really $40 CPQL.
Higher-tier engagements get the Rise 5-source dashboard:
Not “tweak the bid and send a report.” The real monthly work:
Most agencies quote one bundled number that hides what's actually being spent on ads vs. what the agency is keeping. We quote two separate numbers, always. You see both every month.
Your credit card is attached directly to Google Ads + LSA accounts. Google charges you for clicks (Google Ads) + qualified leads (LSA). Rise never sees that money. No markup. No margin. No hidden fee buried in the spend.
Recommended monthly spend · Wisconsin electrical marketsAdvertising management at Rise is included in $2,500–$5,000/month full digital marketing programs.
Programs also coverWhy bundled: Local SEO + paid ads compound on each other. LSA verification uses the same license docs that strengthen your GBP. Google Ads landing pages are the same service pages organic SEO targets. Splitting them creates duplicate work and worse attribution.
A standard advertising engagement gets to "first call attributed" inside 30 days. LSA verification runs in parallel during weeks 1–3. Google Ads campaign build runs weeks 2–3. By day 21 the campaigns are running with attribution flowing into the dashboard.
Day 1 (within 24 hours): Written ad account audit delivered, covering:
Days 2–7: Document collection + LSA verification submitted by day 7.
Campaigns go live with full attribution from the first ad served.
$1,500 to $5,000 per month in combined spend supports meaningful call volume in Wisconsin electrical markets. The right number depends on service mix (residential urgency vs. commercial planning), service area size, and competitive density. We recommend the specific number on your free 24-hour audit.
No. Your credit card is attached directly to your Google Ads and LSA accounts. Google charges you for clicks and qualified leads — Rise never sees that money. Management is a separate line item billed as part of $2,500–$5,000/month full programs.
7 to 14 business days from document submission. Required: Wisconsin Master Electrician License (verified through DSPS), proof of general liability insurance with Google's required coverage limits, and a business owner background check. We handle the submission and follow-up.
LSA first, Google Ads second for most electrical contractors building paid acquisition from zero. LSA's pay-per-lead model puts a ceiling on bad spend, the Google Guaranteed badge solves residential trust, and verification forces clean documentation. Google Ads layers on at month 2 or 3 once LSA is producing.
CPL counts everything — wrong numbers, robocalls, vendor cold-calls, hiring inquiries, existing customers. CPQL filters those out and counts only actual prospects. CPQL is what matters — you can have a $20 CPL where half the calls are junk and true CPQL is $40.
You keep them. Google Ads account, LSA account, CallTrackingMetrics, GA4, historical data, negative keyword lists, bidding history — all in your name from day one. Any competent agency can pick up where Rise left off. We've never lost a client to this policy.
First attributable phone call typically lands inside the first 7 days of live spend on Google Ads. LSA produces calls the day Google Guaranteed verification clears and your listing goes active — sometimes the same afternoon. Compounding optimization (each month producing more qualified calls per dollar) typically starts month 3.
The free 24-hour audit covers exactly that. We review the existing account, flag wasted spend (typically 30–60% in accounts we audit), identify missing negative keywords, and quantify what a rebuild could change. You keep the audit whether you hire us or not. If the setup is mostly fine, we'll tell you.
Within 24 hours of your inquiry, you receive a written ad account audit covering:
No obligation. No follow-up sales pressure. You keep the audit whether you hire us or not.
Made my business website go from 20 calls a week to 50 calls a week. If you want your business to rise, this is the man to go with.
Spend goes to your account · No contracts · Free 24-hour audit
24-hour turnaround · No obligation
