Real Businesses. Real Numbers. No Vanity Metrics.

This licensed Milwaukee electrical contractor came to us generating between 80 and 110 organic clicks per month — almost entirely from branded searches. They were invisible for the high-intent service searches that actually produce booked jobs.

We rebuilt their site architecture around the specific searches their customers type: panel upgrades, EV charger installation, whole-home generators, and service calls by neighborhood. Within four months they cracked the top 5 for their primary keywords. By month 12, the results were measurable across every channel.

The most telling number isn’t the clicks — it’s the 2,000%+ increase in contact form submissions combined with +150% inbound phone calls. Traffic that converts is the only traffic that matters.

T&J All In Remodeling is a high-end remodeling specialist serving Waukesha and the surrounding metro — kitchens, bathrooms, whole-home renovations at the premium end of the residential market. They came to us as a word-of-mouth business with strong local reputation and almost no digital presence. They had a Google Business Profile that hadn’t been updated in 18 months and a website that ranked for their own name and nothing else.

We optimized their GBP, built a review acquisition system that averaged 6 new reviews per month, and built out service-specific landing pages for every major offering — kitchen remodels, bathroom remodels, whole-home renovations, basement build-outs. We also set up call tracking from day one — so every number we reported was verified against real phone data, not estimated.

Within 6 months, inbound calls climbed 125% (baseline vs. month 6 comparison). They now receive 12–15 qualified leads per month from organic search alone, compared to near-zero before we started.

Generations Roofing and Remodeling came to us after spending $2,400/month on Angi leads — shared leads sold to 4 other contractors simultaneously. Their cost per booked job was unsustainable and the quality of prospects was inconsistent.

We shifted their budget toward owned channels: a content strategy targeting high-intent roofing and remodeling searches, Facebook Ads geo-targeted to neighborhoods with homes in their target price range, and a local SEO build-out that positioned them as the authority for roofing and kitchen-and-bath work in their service area.

Within 9 months they reduced their Angi spend by 70% while increasing total qualified leads by 40%. More importantly — the leads from owned channels converted at nearly 3× the rate of Angi leads, because customers arrived already familiar with the brand.

Buckshot Exteriors came to us doing 1 to 2 inbound calls per month from a Google Ads account with no call tracking and almost no negative keyword filtering. The agency they’d been working with bundled ad spend and management fee opaquely — they couldn’t tell what was actually being spent on ads vs. what the agency was keeping.

We rebuilt their Google Ads and Local Services Ads setup from the ground up: service-line campaign structure, tight match-type strategy, 200+ negative keywords seeded at launch and refreshed monthly. CallTrackingMetrics installed across every channel before any new spend went live. Then we built them a custom 5-source conversion dashboard on GitHub Pages — pulling Flamingo form data, Google Ads, LSA, GA4, and Microsoft Clarity into one daily-refreshed view that the client owns.

Twelve months later: 1–2 → 9–10 monthly inbound calls. Form submissions up 600%. Every call attributable to its source through the custom dashboard. The client owns the ad accounts, the dashboard, and the historical data.