106+ Campaigns Managed
Our team has run more than 106 paid campaigns on Google and Meta since 2020, mostly for small and mid-sized local businesses.
Facebook Ads for Contractors and Local Service Businesses
People don't open Facebook looking for a roofer. They scroll past one, and a good ad makes them stop. We plan, build and manage Facebook and Instagram ads that give homeowners in your area a clear reason to call.
Your budget is paid to Meta directly, the ad account stays yours, and every lead is counted on your side, not just in Meta's dashboard.
- Facebook and Instagram
- Pixel and Conversions API
- 5.0 from 22 Google reviews
What You Can Check Before You Hire Us
We don't have a Facebook ads case study to put in front of you yet, and we won't borrow someone else's numbers. Here is what is on the record instead.
22 Five-Star Google Reviews
All 22 of our Google reviews are five stars. Read them before you book a call; they say more than we can.
Your Ad Account, Your Data
Campaigns run inside your own Meta Business account. If you ever move on, the audiences, the ads and the history stay with you.
No Borrowed Results
When we have Facebook ads numbers we can prove from a client's own account, they will go on this page. Until then you get a straight answer about what we can and can't show.
How We Run Facebook and Instagram Ads
Most Facebook budgets for local businesses leak in three spots: an offer nobody cares about, creative that looks like every other ad, and tracking that can't tell a real lead from a curious click. We start there.
The Offer Comes First
Before any ad is built we agree what you are asking people to do: book an inspection, request a quote, claim a seasonal offer. A clear offer does more than any targeting trick.
Audiences That Fit Your Area
We set up audiences around the towns you actually serve and the customers you want, then let the creative do the sorting instead of slicing a small budget into ten narrow groups.
Creative Built for the Feed
Static images, carousels and short videos for Reels and Stories, written to stop a thumb and sized for each placement. Real job photos and your own team usually beat stock images.
Retargeting Where It's Allowed
Where Meta's rules and your data allow, we follow up with people who visited your site or engaged with your ads, with a message that matches what they already saw.
Pixel and Conversions API
We set up the Meta Pixel and the Conversions API and check for doubled events, so the leads in your report match the leads in your inbox as closely as the platform allows.
Testing That Means Something
We test one thing at a time: the offer, the hook, the image or the form. A variation only becomes the new default once the leads, not just the clicks, back it up.
Is This the Right Page for You?
This page covers paid ads on Facebook and Instagram. Two other pages might fit what you need better.
Want Search Ads Too?
People searching Google are already looking for you, which is a different job. See our Google Ads management page, or PPC management if you want both channels planned as one budget.
Looking for Regular Posting Instead?
If you want someone to run your organic social posts rather than paid ads, our social media marketing page for Milwaukee businesses covers that work.
Who Runs Your Campaigns
Most of the businesses we advertise for are trades: roofers, electricians, remodelers, contractors and repair shops, where one booked job covers a lot of ad spend.
- Electricians
- Roofers
- Remodelers
- General contractors
- Plumbers
- Repair shops
The People Behind the Ads
Christos Karampetsos joins your first call and sets the plan. Filipos Maziotis handles the build, the uploads and the weekly checks. You deal with the same two people every month.
A Report You Can Read in Two Minutes
Each month you get spend, leads, cost per lead and the ads that did the work, plus what we're testing next. If the leads are poor, the report says so.
Your First 90 Days of Facebook Ads
Meta ads can start delivering soon after approval. Finding the offer and creative that bring good leads takes a few rounds of testing, so here is how the first three months usually run.
Days 1 to 30: Set Up and Launch
The free audit, the Pixel and Conversions API, the offer, the first creative and the lead form or landing page. Ads go live once leads are being counted on your side.
Days 31 to 60: Test and Trim
We compare offers and creative weekly, turn off what brings tire-kickers and put the budget behind the ads that produce real inquiries.
Days 61 to 90: Scale What Works
With real lead data in hand, we refresh the winning ads before they wear out and decide with you whether to raise the budget, hold it or shift some to search.
Pricing
How Facebook Ads Pricing Works
Two separate costs. Our management fee is a flat $1,000 a month while your Meta ad spend stays below $5,000 a month. What you spend on the ads goes straight to Meta.
Facebook and Instagram ads
$1,000/month flat
While Meta ad spend stays below $5,000 a month
See what we’d fix firstHow the money works
- Management$1,000 a month, flat
- Ad budgetpaid to Meta directly
- $5,000+ a monthquoted after the free audit
Spending $5,000 a month or more on ads? We quote that fee after the free audit, before any work starts, based on the creative and campaigns you need.
We don't promise a fixed number of leads or a guaranteed return from Facebook ads. We do promise clear tracking and a straight account of what is working.
Why We Don't Guarantee Facebook Ad Results
Some agencies promise a set number of leads from Facebook. We won't, and the reason is simple: the biggest variables sit inside Meta's systems, not ours.
You're Bidding Against Everyone Else
Every ad goes into an auction. Meta weighs your bid, how likely people are to respond and how they've reacted to your ads before, and the price of reaching a homeowner moves with how many other businesses want the same people that week.
The Rules Change With Little Warning
Meta regularly changes how ads are delivered, which audience options exist and what its ad policies allow. A setup that worked in spring can need rework by fall.
New Ads Need Time to Settle
When a campaign launches or gets a big edit, Meta spends a stretch working out who responds. Numbers swing during that period, and constant tinkering starts it over.
Some Leads Never Show Up in the Data
Privacy settings on phones and browsers hide part of what people do after they see an ad. The Conversions API closes some of that gap, but no setup counts every lead.
What we do commit to: the Pixel and Conversions API set up and checked, creative tests run one change at a time, the account kept in your name, a monthly report that says plainly what worked and what didn't, and a flat $1,000 fee while your ad spend stays under $5,000 a month.
Facebook Ads Questions
How much does Facebook ads management cost?
A flat $1,000 a month as long as you spend less than $5,000 a month on Meta ads. Bigger budgets get a quote after the free audit. Ad spend is billed by Meta, separately, and we agree it with you before launch.
Do you guarantee results from Facebook ads?
No. Facebook is pay to play: costs shift with the auction, Meta changes its rules often and privacy settings hide some conversions. What you get from us is honest tracking, steady testing and a monthly report that shows exactly what your money bought.
Do you run Instagram ads as well?
Yes. Facebook and Instagram run from the same Meta ad account, and we size and write the creative for each placement instead of reusing one image everywhere.
Do Facebook ads work for contractors?
They can, when the offer is clear and the area is right. Facebook reaches homeowners before they search, so it suits inspections, seasonal offers and bigger projects, while urgent repairs usually come from Google.
Can you take over the ads we're already running?
Yes. We look at the account history, the audiences and the tracking first, keep anything that is working and test changes rather than starting over for the sake of it.
Is this the same as posting on our Facebook page?
No. This service is paid advertising. Regular posting and community management are a separate job with their own scope.
Should we run Facebook ads or Google Ads?
Google catches people already searching, and Facebook reaches people who aren't looking yet. Most local service businesses start with search and add Facebook once tracking and the offer are solid.
Do you work with businesses in other states?
We do. Our team works from Brookfield, Wisconsin, and runs Meta ads for service businesses all over the country.
Let's Look at Your Facebook Ads
Share your website and, if ads are already running, access to your Meta ad account. We'll show you what the money is buying today and what we'd test first.
Talk to us about Facebook ads for your business
Share where you work, what you sell and how much you put into ads right now. Prefer to talk about your Facebook ads first? Call or email us.
Send us a message
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