A burst pipe at 2 a.m. and a kitchen remodel planned for spring are both home service jobs. The people searching for them act nothing alike. One calls the first plumber on the map, the other reads reviews for three weeks.
Rise Marketing HQ is a home service marketing agency in Brookfield, Wisconsin, working with HVAC, plumbing, roofing, remodeling and electrical contractors. Your plan can cover local SEO, your Google Business Profile, Google Ads and Facebook ads, and every call gets tracked so you know which jobs came from where.
No heat in January. Water across the basement floor. A tree through the roof. Nobody researches in that moment. They grab a phone, search with "near me" or "emergency" and call someone within minutes.
Three things decide who gets that call: a strong spot in the map pack, PPC ads that only run when someone's there to answer, and a number that dials with one tap. Show the wrong hours or an old number and they're gone to the next name.
A new roof or a finished basement is a different story. It's a big check, and people take their time. They look at photos, read reviews, visit your site two or three times and talk it over at the kitchen table.
That kind of work needs project galleries, service pages that are honest about cost and timing, and ads that follow up with people who've already been to your site. Most contractors do both kinds of jobs, so we keep separate pages and separate budgets. That way the emergency side doesn't starve the big projects, or the other way around.
Lead platforms are easy to start. You pay, and the phone buzzes. The catch is that a shared lead is often sent to several contractors at once, so you race other companies to the same homeowner and the lowest quote tends to win.
Owned channels work differently. A call from your Google profile, your website or your own ad comes to you alone. You keep the reviews, the rankings and the data, even if you stop working with us.
Generations Roofing and Remodeling
Generations Roofing and Remodeling was spending $2,400 a month on Angi shared leads. Over nine months we built up content, local SEO and geo-targeted Facebook ads.
Their aggregator spend fell 70% while total qualified leads rose 40%. The share of leads that became booked jobs went from 12% to 34%, nearly three times higher. More of their leads now came straight to them instead of being split with other roofers.
Most contractors work out of a shop or a home office and drive to the customer. Google calls that a service-area business. Its guidelines say that if you don't serve customers at your address, you should hide it and list the areas you serve instead.
Google ranks local results on relevance, distance and prominence. Distance works against you in towns far from your base, so you need other signals there: a real service page for each area, steady reviews, and photos from jobs you finished nearby.
One location gets one profile. Using a virtual office or a friend's address to show up in another town breaks Google's rules and can get your listing suspended.
Homeowners are letting a stranger into their house when they hire you. Before they call, they check your reviews and your photos. Stock pictures of models in hard hats don't help, but your crew, your trucks and a finished job on a real street do.
We set up a simple review request after each finished job, reply to every review that comes in, and add your job photos to your Google profile and website. Google's own tips for local ranking include both responding to reviews and adding photos.
T&J All In Remodeling
T&J All In Remodeling does high-end remodeling in the Waukesha area. In six months their inbound calls rose 125%. They started with no leads, no traffic and no calls. Now their website brings about 15 online leads a month, and their Google Business Profile brings 13 to 15 calls a month. Read the T&J case study.
In Wisconsin, the weather writes the calendar. Furnace and boiler calls pick up once the cold arrives. Frozen pipes show up after the first hard freeze, and summer belongs to air conditioning. Roofing, siding and exterior jobs mostly happen in the warm months, and a single storm can fill a week with damage calls. Here is how we help roofers get calls through that season. Kitchens, baths and additions run on a longer clock because homeowners plan them months ahead, which shapes our remodeling marketing.
So your marketing shouldn't run at the same speed all year. We push ad budgets up before your busy season, publish seasonal pages before people start searching and pull back when the schedule's full. In the slow months, local SEO and content keep building, so you start next season higher on the map.
If you can't tell which calls came from Google Ads, which came from your profile and which came from a truck wrap, you end up guessing where to spend. Call tracking answers that. Every Rise account includes it, and your monthly report shows calls and forms by source in plain English.
Buckshot General Contracting
Buckshot General Contracting, a roofing and general contractor in Madison, was getting one or two inbound calls a month when it started with us in April 2026. Most of our work went into SEO and their Google Business Profile, with a short one-to-two-month Google Ads test, and every call is tracked. They now average 18+ calls and 10 to 15 online leads a month. Read the Buckshot case study.
80 to 110 → 1,500+Organic clicks a month, Lehmann Electrical & Design, 12 months
+125%Inbound calls in six months, T&J All In Remodeling
12% → 34%Leads that became booked jobs, Generations Roofing and RemodelingYou can read the full case studies, plus our other contractor work, on our results page.
Service pages for the jobs you want more of, area pages for the towns you serve, technical fixes and local links. Here's how our local SEO services work.
The right categories, your real services, job photos, posts, review replies, and a name, address and phone number that match everywhere online. See Google Business Profile management.
Search ads for emergency calls and high-value jobs, plus Local Services Ads, where you pay per lead instead of per click. More on our Google Ads management.
Geo-targeted ads around the towns you serve. They fit planned projects like roofs and remodels, where a homeowner needs to see your work more than once. See how we run Facebook ads for local businesses.
WordPress sites built for phones, with tap-to-call, real job photos and a short quote form. Our web design page has the details.
Electricians have their own set of pages, starting with electrician marketing. One example: Lehmann Electrical & Design, a licensed electrical contractor in Wauwatosa, went from 80 to 110 organic clicks a month to more than 1,500 in 12 months, with its average Google position moving from 41.5 to 10.5 in Search Console. Inbound calls are up roughly 600%.
Monthly plans
Our packages are monthly. Ad spend is paid to Google or Meta directly and is separate from our fee.
Website SEO
$1,000/month
Profile + Website
$1,299/month
Aggressive
$2,500/month
Aggressive + Growth
$3,500/month
Multi-Location
$5,000/month
Our smallest package is $1,000 a month: SEO for your website and some light work on your Google Business Profile. At $1,299 a month we look after the profile and the website as one job.
$2,500 a month is our mid-tier aggressive plan, and $3,500 adds growth work on top of that. $5,000 a month is the aggressive plan for contractors with more than one location.
There's no contract. You own your profile, your website, your ad accounts and your data, and you can stop any month.
Per month · ad spend paid to Google or Meta directly
Every plan includes
The 60-day guarantee
The guarantee covers SEO, local SEO, Google Ads and Google Business Profile work: noticeable results, more clicks and more interactions within 60 days, or your money back.
Send us your business name, the services you want more of and the towns you serve. Within 24 hours you'll see where you show up on the map and what's holding your profile and website back.
Wrong categories, duplicate listings, missing service pages and ads running at hours nobody answers the phone come first. These fixes are quick.
Filipos Maziotis, our project manager, runs your account. Reviews, area pages, seasonal pages and ads get steady work every month instead of one big push.
Filipos MaziotisProject managerEach month you get calls and forms by source. If a channel isn't paying for itself, we tell you and move the money.
Rise also works with other local businesses. See all the industries we work with, including auto repair shops.
Home services marketing is the work of getting homeowners to call your contracting business instead of a competitor. For most HVAC, plumbing, roofing and remodeling companies, that means a strong Google Business Profile, local SEO, a website built for phones, reviews, paid ads for high-value jobs, and call tracking that shows which of those brought in each job.
Rise packages run from $1,000 to $5,000 a month. The $1,000 minimum covers website SEO with light Google Business Profile work, $1,299 covers profile and website together, and the $2,500, $3,500 and $5,000 tiers add more aggressive and multi-location work. Ad spend goes to Google or Meta directly, on top of the fee.
Not overnight. Keep the leads that pay while your own channels grow, then cut back. Generations Roofing and Remodeling cut its aggregator spend by 70% over nine months while total qualified leads still rose 40%, because local SEO, content and Facebook ads filled the gap.
Most contractors need both at first. Google Ads and Local Services Ads can bring calls soon after launch but stop when the budget stops. Home services SEO and your map listing build slowly and keep bringing calls in. Many contractors start with ads and lean on SEO as it grows.
Plan on months, not weeks. Our contractor results were measured over 6 to 12 months: T&J All In Remodeling saw inbound calls rise 125% in six months, and Lehmann Electrical & Design passed 1,500 organic clicks a month after 12 months. Fixing a broken profile or ad account can help sooner.
No. Google decides the map pack, and nobody can buy a better local ranking. We fix what's holding you back, build reviews and area pages every month, and track the calls so you can judge the work by results.
No. Every Rise plan is month to month. You own your Google Business Profile, website, ad accounts and data, so if you leave, everything stays with you.
Tell us what you do, where you work and which jobs you want more of. Christos Karampetsos, our founder, will look at your map rankings, profile and website and show you where the calls are slipping away.
Christos KarampetsosFounderTell us what kind of home service work you do and where you need help. Want to talk to a person first? Call or email us.
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