Google Ads: People Already Looking
Search ads appear when someone types the job they need done. For most contractors that is the quickest route to the phone ringing, which is why we usually start there.
How we manage Google AdsPPC Management That Puts Every Ad Dollar Where the Leads Come From
Paid search and paid social do different jobs. We work out with you which one your budget should go to first, then track both to the calls and form fills they actually bring in.
You own every ad account, the budget goes straight to Google or Meta, and you can stop any month.
- You own every ad account
- No markup on ad spend
- No long-term contract
Search Ads or Social Ads? Usually Both, in the Right Order
Someone typing a job into Google is ready to call today. Someone scrolling Instagram might need you next spring. Each channel reaches a different moment, so the plan starts with the moment your business can win first.
Facebook and Instagram Ads: People Like Your Best Customers
Meta ads reach homeowners and buyers in your service area before they search. They suit seasonal offers, bigger projects and reminding people who visited your site but never called.
Our Facebook and Instagram ads serviceAdvertising Around Milwaukee or Waukesha?
Local businesses can also read our pages on Google Ads in Milwaukee and Google Ads across Waukesha County.
Our PPC Management Record So Far
No inflated return figures on this page. These are the numbers we can stand behind.
106+ Campaigns Since 2020
Our team has built and run more than 106 campaigns on Google and Meta, mostly for local service businesses.
Buckshot General Contracting
Google Ads were only a short test for this Madison roofer, a month or two, while SEO and their Business Profile carried most of the load. Calls climbed from one or two a month to 18+, plus 10 to 15 online leads.
Read the Buckshot case studyA 5.0 Google Rating
Seventeen clients have reviewed us on Google and the average is a perfect 5.0. The reviews are public, so check them before you call.
Accounts in Your Name
Your Google Ads and Meta ad accounts belong to you. Leave whenever you like and the campaigns, audiences and data stay behind with you.
What Every Paid Campaign Gets
Whichever platform you use, the groundwork is the same. Skip it and the budget leaks out through clicks nobody can trace.
One Budget, Planned Across Channels
We split the spend between search and social based on your services, your season and what each job is worth, then shift money toward whatever books work.
Tracking Before Spending
Google Tag Manager, call tracking and form tracking go in first. On Meta we set up the Pixel and the Conversions API so every lead is counted properly.
Your Real Service Area
Ads only run in the towns and zip codes you actually serve, and at the hours someone can answer the phone.
Ad and Creative Testing
We write several versions of each ad and image, keep the ones that bring leads and replace the rest each month.
Pages That Fit the Ad
Each ad should send people to a page about that one service. Where no such page exists yet, we build it or tell you what it needs.
Reminders for People Who Didn't Call
Visitors who left your site without calling can see a short reminder on Google or Meta, so a good lead isn't lost to a busy afternoon.
Who Handles PPC Management on Your Account
Most of our ad clients are roofers, electricians, remodelers, HVAC and plumbing companies, general contractors and repair shops.
- Roofers
- Electricians
- Remodelers
- HVAC & plumbing
- General contractors
- Repair shops
The Same Two People Every Month
Christos sets the plan and the budget split on your first call. Filipos builds the campaigns and runs them day to day. You never get handed to someone new.
One Report for Both Channels
One page puts Google and Meta next to each other, with spend, calls, forms and lead cost for both, plus what changed this month and what we test next.
Your First Three Months of PPC Management
Month one is setup and launch. Months two and three are about reading the results and moving the money to where it works.
Month 1: Audit, Tracking, Launch
It starts with the free audit. We agree the channel split and budget, put tracking on every platform, then launch the first campaigns.
Month 2: Find What Books Jobs
Weekly checks on search terms, audiences and lead quality. Anything that keeps sending junk leads gets switched off.
Month 3: Shift the Budget
Spend moves to the channel and campaigns with the lowest cost per real lead, and together we decide whether it is time to scale up.
Pricing
What PPC Management Costs
Your ad budget is billed to you by Google or Meta, never through us and never marked up. Our management fee is a separate line.
Google Ads
$799/month + 1% of ad spend
Google Ads: $799 a month plus 1% of ad spend
- Covered by our 60-day guarantee
Facebook and Instagram ads
$1,000/month flat
Facebook and Instagram ads: $1,000 a month under $5,000 ad spend
- Bigger budgets quoted after the free audit
- These ads carry no guarantee
Google Ads management is $799 a month plus 1% of ad spend. Facebook and Instagram ads cost $1,000 a month flat when the ad budget is under $5,000 a month, and bigger budgets are quoted after the free audit.
Good to know
- Ad budget: paid to the platform, no markup
- Contract: none, stop any month
Google Ads guarantee
Nothing locks you in, so you can stop any month. Google Ads also comes with our guarantee: noticeable results, more clicks and more interactions within 60 days, or your money back.
PPC Questions
How much does PPC management cost?
Google Ads management is $799 a month plus 1% of ad spend. Facebook and Instagram ads are $1,000 a month flat for budgets under $5,000 a month. The ad budget itself goes straight to the platform.
Should I start with Google Ads or Facebook ads?
For most service businesses, Google Ads first, because the people searching already need the job done. Facebook and Instagram ads usually come next for seasonal offers, larger projects and reminders.
How much should I spend on ads each month?
Start with the budget we suggest after your audit, based on your services, your area and how many jobs you can take on. We change it once real leads start coming in.
Do you mark up my ad spend?
No. Google and Meta bill you directly for the ads. The only thing we charge is our management fee.
Who owns the ad accounts?
You do. The accounts are set up in your name, and the campaigns, audiences and history stay with you if you ever leave.
Is there a contract?
Nothing long-term. Stop at the end of whichever month you choose.
Do you run paid ads for businesses outside Wisconsin?
Yes. We're based in Brookfield, Wisconsin, and the Google and Meta campaigns we run cover clients across the country.
Find Out Where Your Ad Budget Should Go
Send us your website and tell us what you spend on ads now, if anything. We'll come back with a channel split and the first changes we would make.
Talk to us about paid ads for your business
Tell us which services you want more of and where you advertise now, if anywhere. Would rather talk it through? Call or email us directly.
Send us a message
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