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Contractor SEO and Marketing That Turns Searches Into Estimate Requests

Most contracting jobs start the same way. Someone searches, looks through a few websites and project photos, then asks two or three companies for a quote. Contractor SEO decides whether you make that short list.

We run your SEO, Google Business Profile, website and ads as one plan for general contractors, remodelers and specialty trades, and we judge the work by estimate requests, not traffic.

  • Month to month
  • 60-day guarantee on SEO
  • 5.0 from 17 Google reviews
  • Real client · general contractor1–2 → 18+ calls a monthBuckshot General Contracting
  • Real client · remodelerCalls up 125%T&J All In Remodeling
  • Real client · electrical contractor80–110 → 1,500+ clicksLehmann Electrical & Design
How a contracting job usually arrives (example), and results from three contractors whose websites we built.

Three Contractors, Results From Their Own Accounts

These are clients whose websites we built and whose marketing we run. Every figure comes from their own call tracking or Search Console.

General contractor · Madison, WI

A General Contractor in Madison

When Buckshot General Contracting started with us in April 2026, the phone rang once or twice a month. Six months later they were taking 18+ calls a month and 10 to 15 online leads, mostly through SEO and their Business Profile.

Buckshot case study
Remodeler · 468-page website

A Remodeling Company

We built T&J All In Remodeling a 468-page website from nothing. In its first six months of SEO, their calls went up 125%.

T&J case study
Electrical contractor · Wauwatosa, WI

An Electrical Contractor in Wauwatosa

Lehmann Electrical & Design grew from 80–110 to more than 1,500 Google clicks a month, with form submissions up 2,000% and calls up about 600%.

Lehmann case study

What Contractor SEO Covers

A kitchen, an addition or a new roof is a big decision, so people research for weeks before they ask anyone over. Each part of the plan meets them at a different point in that research.

  • A Business Profile for Contractors Who Do Several Things

    The primary category goes to the work that pays you best. Secondary categories cover only work you really do, and every service is listed, so a contractor who builds decks, finishes basements and replaces roofs shows up for each of them.

    How our local SEO works
  • A Page for Each Kind of Project

    Kitchens, basements, additions, decks, roofing: one page per project type you want more of, explaining your process and rough timelines in plain words, with photos from your own jobs.

    How our SEO service works
  • Project Galleries That Do Some Selling

    Before-and-after photos with the town and the type of project written underneath. They help people picture their own job, and they show Google real work in the places you serve.

  • Town Pages Only Where You Really Work

    A town gets its own page only when there's something real to say about it, such as jobs finished there, permit notes or local photos. Pages that just swap the town name are a spam risk, so we don't build them.

  • License, Insurance and Permits in Plain View

    Your license number, insurance, warranty terms and how you handle permits, stated clearly on the website and profile. Homeowners check these before they let a crew into the house.

  • Estimate Forms and Tracking

    A short estimate form that asks what you need to know first (project type, town and timing), tracked phone numbers, and a monthly report showing which channel sent each request.

Where Contractor Marketing Should Start

Not every contracting business needs the same first move. Here's how we usually begin in the three cases that come up most.

General Contractors and Remodelers

Projects are large and homeowners take their time choosing, which puts the website in charge of persuading them. Project pages, galleries and reviews that answer pre-call questions come first.

Specialty Trades

Roofers, electricians and other trades win more often in the map, so the Business Profile and service pages come first. Roofers can go straight to our page on roofing SEO.

A New or Rebranded Contractor

Without reviews or rankings yet, the quickest calls usually come from a complete profile, a steady review routine and a modest Google Ads budget while the SEO builds.

Where Contractor Marketing Budgets Leak

These show up again and again when we audit a contractor's marketing for the first time.

Bid Sites That Send the Same Request to Everyone

Many quote platforms pass one homeowner's request to several contractors, so you spend evenings on estimates you were unlikely to win. Requests from your own site and profile arrive after the homeowner has already seen your photos and reviews.

A Portfolio With Nothing Behind It

A good-looking gallery page on its own rarely ranks. Google needs a page for each type of project before it can send you those searches.

Leads Never Matched to Signed Jobs

When nobody notes which estimates turned into contracts, the cheapest leads look like the best ones. We track every request by source so you can hold it up against the jobs you actually sign.

Who Does the Work

Rise Marketing HQ is an eight-person company with its office in Brookfield, Wisconsin. Every client in our case studies builds, fixes or installs something for a living, and we take on contracting companies in any US state.

  • Christos Takes the First Call

    Christos Karampetsos, our founder, reviews your website, profile and rankings before you talk, and tells you plainly what he'd change first.

  • Filipos Runs Your Account

    Day to day, Filipos Maziotis handles your account and writes the monthly report. One name, one inbox.

  • You Own Everything

    The domain, Google profile, ad accounts and all reporting belong to your company.

The First 90 Days

We measure before we change anything, so every improvement after that can be counted.

  1. Days 1–30: Audit, Tracking and Profile

    The free 24-hour audit, tracked phone numbers and forms, a complete Business Profile and a ranked list of website fixes.

  2. Days 31–60: Project Pages and Ads

    Project pages written or rebuilt around the work you want to grow, and Google Ads switched on for high-intent searches when your plan includes them.

  3. Days 61–90: Reviews and the First Report

    A review routine your office can keep up with, your first full report, and a plan we agree on for the next quarter.

Monthly plans

What Contractor Marketing Costs

Every SEO and Business Profile plan sits on one five-step ladder. Your audit tells us which rung matches your competition and how many locations you have.

  • Website SEO

    $1,000/month

    Website SEO first, with lighter work on the Business Profile.

    • SEO on your website
    • Light Google Business Profile work
    Get a free 24-hour audit
  • Profile + Website

    $1,299/month

    The Business Profile and website handled together.

    • Google Business Profile management
    • Website SEO alongside it
    Get a free 24-hour audit
  • Built for competitive markets

    Aggressive

    $2,500/month

    The aggressive plan for contractors in competitive markets.

    • Website SEO and Business Profile work
    • An aggressive pace for crowded local markets
    Get a free 24-hour audit
  • Aggressive + Growth

    $3,500/month

    Everything at $2,500, plus extra growth projects.

    • Everything in the $2,500 plan
    • Extra growth projects
    Get a free 24-hour audit
  • Multi-Location

    $5,000/month

    For contractors with several locations.

    • Multi-location SEO
    • Location page builds
    • Press releases
    • A backlink campaign
    • Conversion work
    Get a free 24-hour audit

Every plan includes

  • A free 24-hour audit before you pick a plan
  • A first call with Christos
  • A reply within one business day
  • Your domain, Google profile and accounts stay in your name

Add ad management

Google Ads management

$799/month + 1% of ad spend

Google Ads management is $799 a month plus 1% of ad spend. The ad budget is paid straight to Google, never through us.

Facebook and Instagram ads

$1,000/month flat

Facebook and Instagram ads are $1,000 a month flat for ad budgets under $5,000 a month, and larger budgets are quoted. These ads carry no guarantee.

The 60-day guarantee

The guarantee covers SEO, local SEO, Google Ads and Google Business Profile work: noticeable results, more clicks and more interactions within 60 days, or your money back.

What is contractor SEO?

Contractor SEO is the work that gets your website and Business Profile in front of people searching for the projects you do in the towns you serve. It covers project pages, your profile, reviews, photos, site speed and the links that build trust in your website.

How much does SEO for contractors cost?

Between $1,000 and $5,000 a month with us. Busier markets and more locations sit higher on that range. Running Google Ads is billed on its own: $799 a month plus 1% of what you spend.

How long before SEO brings estimate requests?

Profile improvements tend to move map rankings within a few weeks. New project pages need a few months to climb. For Buckshot, the jump from one or two calls a month to 18+ took six months.

Should a general contractor have a separate page for each service?

Yes. One page that lists everything you do gives Google nothing specific to rank. A page per project type, such as kitchens, additions or roofing, lets each one show up for its own searches.

Are paid lead services worth it for contractors?

Sometimes, for a quiet month. The catch is that most marketplaces sell one request to several firms, which turns the first call into a price fight. Requests from your own site and profile are yours alone, and they don't stop when a subscription ends.

Do Google Ads work for contractors?

They do when they target searches with buying intent, such as a kitchen remodel or a roof replacement in your area, and every call is tracked. Broad terms like "contractor" mostly bring job seekers and price shoppers.

Do you work with contractors outside Wisconsin?

Yes. We're based in Brookfield, Wisconsin, but contractors in other states work with us the same way local ones do: audit, calls and reports are all done online.

See Which Projects Your Website Could Be Winning

Tell us your website and service area. A day later you'll have a free audit covering where you rank in the map, how your project pages stack up and what your ads are doing, plus the fixes we'd start with.

Talk to us about marketing your contracting company

Tell us the towns you work in and the projects you want more of. Prefer to talk first? Call or email us directly.

Send us a message

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