Calls a Month
From one or two in April 2026 to 18+ a month, plus 10 to 15 online leads on top.
Roofing SEO and Marketing That Gets Roofers Their Own Calls
Homeowners look for a roofer twice: when a storm has just gone through, and when an old roof finally gives up. Both times they search Google, check the map and call whoever looks trustworthy first.
We handle roofing SEO, your Business Profile, ads and website as one plan, so those calls come to you and not to a lead site that sells the same job to three other crews.
- Month to month
- 60-day guarantee on SEO
- 5.0 from 17 Google reviews
A Madison Roofer, Measured in Their Own Accounts
Buckshot General Contracting is a roofing and general contracting company in Madison, Wisconsin. They came to us in April 2026 with one or two calls a month. The work since then has been mostly SEO and their Google Business Profile, with a short Google Ads test early on.
Google Impressions
From 7,916 in April to 76,237 in September 2026, in Buckshot's own Search Console.
Google Clicks
From 213 a month to 394 over the same six months, as their pages started showing for more roofing searches.
We also work with Generations Roofing and Remodeling.
What Roofing Marketing Includes
A roof is one of the biggest bills a homeowner pays, so they compare. Each part of the plan answers a different moment, from the leak at 9 p.m. to the full replacement quote someone has been putting off.
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Google Business Profile and the Map
"Roofing contractor" as the primary category, every service listed, real job photos and a reply on every review, so you show up in the map when someone nearby searches for a roofer.
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Pages for the Roofs You Want to Sell
A page for each job worth winning, like replacements, repairs, metal roofs, gutters and siding, written for the towns you actually drive to. This is how roofing SEO turns into calls.
How our local SEO for roofers works -
Storm and Insurance Searches
After hail or high wind, people search for storm damage help and how the insurance claim works. Clear pages on inspections and the claim process catch those searches while they're hot.
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Google Ads for the Busy Season
Ads on the searches that turn into inspections, like roof replacement and storm damage repair, with budgets you can raise when a storm hits and pull back when the calendar is full.
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A Website That Books Inspections
A fast site with the phone number one tap away, a short inspection form, before-and-after photos and a financing page if you offer financing.
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Call Tracking and Plain Reports
Every call and form is tracked to its source, so each month you see what the map, search and ads brought in, without digging through dashboards.
Where Roofing Marketing Should Start
Roofers come to us from very different places. These are the three we see most, and where each one usually starts.
Storm Work Is Most of the Year
When storms drive the calendar, speed matters most. We set up the Business Profile, storm pages and ads first, so you're visible the week the damage happens.
Retail Replacements and Repairs
Steady homeowner jobs come from ranking well in your own towns. We start with service pages, reviews and the map, because those keep working between storms.
New Roofing Company
Few reviews and a thin website. We usually start with the profile, a review routine and a small Google Ads budget, so calls come in while rankings are built.
Where Roofing Lead Generation Money Gets Wasted
These are the patterns we find most often in a roofer's first audit with us.
Shared Leads
Many lead services send the same homeowner to several roofers at once, so you pay to race your competitors for one inspection. Leads from your own profile and website go to you alone.
Ranking Where You Don't Work
Showing up in towns two hours away brings calls you have to turn down. We set the map, ads and pages to the area your crews really cover.
No Idea Which Calls Paid Off
Without tracking, every channel looks equally good or equally bad. We track calls and forms before money goes into ads.
Who Runs Your Roofing SEO
Rise Marketing HQ is an eight-person team in Brookfield, Wisconsin. We've worked with roofers, remodelers and other trades since 2020, and we take on roofing companies anywhere in the US.
Christos Takes Your First Call
Christos Karampetsos, our founder, looks at your map rankings and website before the call and tells you plainly what he'd fix first.
Filipos Handles the Monthly Work
Filipos Maziotis runs your account and sends your report, so there's one person to ask about anything.
Everything Stays in Your Name
Your website, Business Profile, ad accounts and data belong to you, and plans run month to month.
Your First 90 Days of Roofing SEO
Tracking and the profile come first, so every change after them can be measured.
Days 1–30: Audit, Tracking and Profile
The free 24-hour audit, then call tracking, a full Business Profile clean-up and a list of website fixes.
Days 31–60: Service Pages and Ads
New or rebuilt pages for the roofing jobs you want more of, plus Google Ads on the searches worth paying for, if ads are part of your plan.
Days 61–90: Reviews, Report and Next Steps
A review routine your crew can keep up, the first full report, and an agreed plan for what to push next.
Monthly plans
What Roofing Marketing Costs
Our SEO and Business Profile plans follow one price ladder. After the audit we'll tell you which step fits your market and how many locations you run.
Website SEO
$1,000/month
Website SEO first, with lighter work on the Business Profile.
- SEO on your website
- Light Google Business Profile work
Profile + Website
$1,299/month
The Business Profile and website handled together.
- Google Business Profile management
- Website SEO alongside it
Built for competitive markets
Aggressive
$2,500/month
The aggressive plan for roofers in competitive markets.
- Website SEO and Business Profile work
- An aggressive pace for crowded local markets
Aggressive + Growth
$3,500/month
Everything at $2,500, plus extra growth projects.
- Everything in the $2,500 plan
- Extra growth projects
Multi-Location
$5,000/month
For multi-location roofing companies, with location pages, press releases, a backlink campaign and conversion work.
- Multi-location SEO
- Location page builds
- Press releases
- A backlink campaign
- Conversion work
Every plan includes
- A free 24-hour audit before you pick a plan
- A first call with Christos
- A reply within one business day
- Your domain, Google profile and accounts stay in your name
Add ad management
Google Ads management
$799/month + 1% of ad spend
Google Ads management is $799 a month plus 1% of ad spend. The ad budget is paid straight to Google, never through us.
Facebook and Instagram ads
$1,000/month flat
Facebook and Instagram ads are $1,000 a month flat for ad budgets under $5,000 a month, and larger budgets are quoted. These ads carry no guarantee.
The 60-day guarantee
The guarantee covers SEO, local SEO, Google Ads and Google Business Profile work: noticeable results, more clicks and more interactions within 60 days, or your money back.
Roofing SEO Questions
How does SEO for roofers work?
Roofing SEO gets your website and Business Profile showing when people nearby search for a roofer. That means a page for each roofing service, the right profile category, steady reviews, and pages built around the towns you serve.
How much does roofing marketing cost?
Our plans run from $1,000 to $5,000 a month, depending on your market and how many locations you have. Google Ads management is $799 a month plus 1% of ad spend, and the ad budget itself goes to Google.
Is buying roofing leads worth it?
Bought leads can fill a slow week, but many are shared with other roofers, so you're racing to call first. Your own profile and website bring homeowners who called you and nobody else, and they keep coming after you stop paying for a list.
Do Google Ads work for roofing companies?
Yes, when they target searches that become inspections, such as roof replacement or storm damage repair, and every call is tracked. Broad ads for "roofing" tend to pull in job seekers and do-it-yourself searches.
What Google Business Profile category should a roofer use?
"Roofing contractor" is the usual primary category. Add secondary categories only for work you really do, such as gutter or siding services, and list each service so Google knows which jobs to show you for.
How long does roofing SEO take to work?
Business Profile fixes often show movement within weeks. Rankings for service pages build over months. Buckshot went from one or two calls a month to 18+ within six months of starting.
Do you work with roofers outside Wisconsin?
Yes. Our office is in Brookfield, Wisconsin, and we work with roofing companies anywhere in the US. The audit, calls and monthly reports all happen remotely.
See Where Your Next Roofing Calls Will Come From
Send us your website and the towns you serve. Within 24 hours you'll get a free audit of your map rankings, website and ads, with the fixes we'd make first.
Talk to us about marketing your roofing company
Tell us the towns you serve and the roofing jobs you want more of. Prefer to talk first? Call or email us directly.
Send us a message
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