Roofing SEO Case Study: Buckshot General Contracting
One or two calls a month in April 2026. Now 18+ calls a month, plus 10–15 online leads.
- 18+calls a month, up from 1–2
- 10–15online leads a month
- 213 → 394Google clicks a month
Where Buckshot started
In April 2026 the website earned 213 clicks from Google for the month, the phone rang once or twice a month, and nothing showed where the few calls that did come in were coming from.
1–2 calls a month, with no tracking of where they came from
What we did for Buckshot
SEO first
Most of the effort went into search: service pages, local content, technical fixes and a cleaned-up Google Business Profile.
A short Google Ads test
Paid search ran as a brief trial of a month or two. After that, the budget and the attention went back to organic search.
Tracking the client owns
Calls and form leads are tracked to the channel they came from, and the data stays in accounts that belong to the client.
Six months in
April 2026
Work starts: 213 Google clicks for the month and one or two calls.
Months 1–2
The Google Ads test runs, alongside the first SEO and Business Profile fixes.
September 2026
394 Google clicks and 76,237 impressions for the month. Calls now average 18+ a month, with 10–15 online leads besides.
Buckshot's results
Click and impression figures come from Buckshot's Google Search Console, April to September 2026. Calls come from Buckshot's call tracking.
Proof from Buckshot's accounts
Roofing or contracting in the Madison area?
Send us your service area and the work you want to win. You'll see how your website and Business Profile compare with the roofers ranking above you on Google.
Talk to us about SEO for your roofing business
Tell us your service area and the roofing jobs you want to win. Prefer to talk first? Call or email us directly.
Send us a message
Fields marked * are required.