106+ Campaigns Managed
Since 2020 our team has set up and managed more than 106 campaigns across Google and Meta for small and mid-sized businesses.
Google Ads Management That Pays Attention to the Phone, Not the Clicks
A click costs money whether or not anyone calls. We build and run Google Ads for contractors and service businesses around one question: did the ad bring in a customer you wanted?
The account stays in your name, your budget goes to Google without a markup, and there's no long-term contract.
- You own the account
- No markup on ad spend
- 5.0 from 17 Google reviews
What We Can Show You Up Front
We would rather show you a short list of true things than a wall of big promises. Here is what's on the record.
Buckshot General Contracting
A Madison roofer averaging 18+ calls a month now, against one or two when we started, plus 10 to 15 online leads. Most of that came from SEO and the Google Business Profile; Google Ads ran for a month or two as a test, and we say so.
See Buckshot's full results5.0 From 17 Google Reviews
Real clients, real names, all on our Google listing. You can read every one of them before you ever pick up the phone.
The Account Is Yours
We build in your Google Ads account or one created in your name. If you ever leave, the campaigns, the data and the history leave with you.
How We Run a Google Ads Account
Most wasted ad spend comes from the same few places: tracking that counts the wrong things, search terms nobody checks and ads that send people to a page that doesn't answer them. That is where we spend our time.
An Honest Account Review
For an existing account we start with what is already there: locations, settings, search terms and conversion goals. Good history is worth keeping, so we don't rebuild for the sake of it.
Conversion Tracking From Day One
Calls and form fills are tracked before the first dollar is spent, so every report talks about leads, not impressions. If a lead was junk, tell us and we adjust.
Search Terms and Negative Keywords
A negative keyword list goes in before launch, and we read the search terms report every week. Searches for jobs, free advice or work you don't do get cut early.
Ads That Match the Page
Every ad lands on the page for the service it advertises. If that page can't close the deal, we tell you what to fix or build it with you.
Budget and Bids
We split the budget toward the services and areas that bring the best leads, and we won't spread a small budget across ten campaigns just to look busy.
The Right Campaign Types
Search is the starting point for most service businesses. Performance Max or remarketing come in only when the tracking and the budget can support them.
Google Ads or Another Service?
Here we cover Google Ads by itself, for businesses anywhere in the US. A few other pages may fit better.
Want Google and Facebook Together?
Our PPC management page covers search and social ads planned as one budget, and Facebook and Instagram ads have a page of their own.
Based Around Milwaukee or Waukesha?
We have Google Ads pages written for Milwaukee businesses and for Waukesha County, with the local detail those areas need.
Built for Contractors and Service Businesses
Our ad clients are mostly roofers, electricians, remodelers, general contractors and repair shops: businesses where one good job pays for a month of clicks.
- Electricians
- Roofers
- Remodelers
- General contractors
- Repair shops
Who You'll Talk To
Christos Karampetsos takes your first call and sets the strategy. Filipos Maziotis builds the campaigns and keeps the day-to-day work moving. You get the same two people every month.
Your Monthly Report
Spend, calls, form fills and cost per lead on one page, plus what we changed and what we plan to test next. No slides full of impressions.
How the First 90 Days Go
Ads can start showing within days of approval. Getting the lead quality right takes a few rounds of reading the data and adjusting.
Days 1 to 30: Tracking and Launch
The free audit, then conversion tracking, the negative keyword list, the first campaigns and the landing page checks. Nothing goes live until calls and forms are being counted.
Days 31 to 60: Read and Cut
We go through the search terms and the leads every week, cut what wastes money and move budget toward the services that book jobs.
Days 61 to 90: Settle and Grow
With a few weeks of real data, we test new ads and pages and decide with you whether the budget should go up, down or stay put.
Pricing
How Pricing Works
Two costs, kept separate. Our management fee is $799 a month plus 1% of ad spend. The ad budget itself is paid straight to Google, with no markup on top.
Google Ads management
$799/month + 1% of ad spend
The free audit comes first, so you see the fee, a starting ad budget and any landing page work before anything starts.
Get a free 24-hour auditHow the money works
- Management$799 a month plus 1% of ad spend
- Ad budgetpaid to Google, no markup
- Contractnone, stop any month
- Guarantee60 days
The 60-day guarantee
There's no long-term contract. Google Ads is covered by our guarantee: noticeable results, more clicks and more interactions within 60 days, or your money back.
Google Ads Questions
How much does Google Ads management cost?
Our management fee is $799 a month plus 1% of ad spend. Your ad spend is paid to Google separately, with no markup, and you agree the budget before launch.
What ad budget should I start with?
Enough to get a steady flow of clicks in the areas you serve, without splitting it across too many services. We give you a starting number after the audit and adjust once real leads come in.
How fast does Google Ads bring in leads?
Ads can show within days of approval, so calls can start quickly. Getting lead quality steady takes several weeks of reading search terms and making changes.
Can you take over my existing account?
Yes. We review what's there first and keep anything that works. A fresh account is only worth it when the history is a mess.
Do I own my Google Ads account?
Yes. It sits in your name or under your login, and you keep the campaigns, the data and the history if you ever leave.
Should I run Google Ads or do SEO?
Ads bring calls quickly and stop when the budget stops. SEO takes longer and keeps paying off. A short ads campaign while SEO builds is a common way to get both, and it is what Buckshot did.
Can you run ads for a business outside Wisconsin?
Yes. We work from Brookfield, Wisconsin, and manage Google Ads for businesses across the US.
Let's Look at Your Ads
Send us your website and, if you have one, access to your current account. We'll show you where the money goes today and what we'd change first.
Talk to us about Google Ads for your business
Tell us what you sell, where you work and what you spend on ads today. Prefer to talk first? Call or email us directly.
Send us a message
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