You can write the best roofing page in your city and still get nothing from it if Google never sees it. Maybe a setting blocks it. Maybe there are three versions of it and Google picked the wrong one. Maybe it takes so long to load on a phone that people give up first. Technical SEO deals with those problems, the ones sitting under your content. We handle it from our office in Brookfield, Wisconsin, and work with businesses all over the U.S.
Here’s how it usually goes. We find what’s wrong and sort it by what’s costing you the most. Then we either fix it ourselves or give your developer a list they can actually work from.
No two sites break the same way, so we don’t push every site through an identical checklist. We go where the evidence points, and we start near the pages that bring in calls and form submissions.
First question: can Google get to the pages you care about? We look for robots rules blocking the wrong folders, links that lead to 404 pages, server errors, and redirects that bounce through three or four addresses before they land. If a page throws an error, or the only link to it is broken, good writing won’t save it.
Getting crawled isn’t the same as getting indexed. We pull the important URLs Google has actually indexed and chase down why the rest are missing. Often it’s something small. A noindex tag left over from a staging site. A canonical tag pointing at a different page. Two near-identical pages competing with each other. Or one page living at several addresses: with and without www, with tracking parameters tacked on, with and without the trailing slash.
Google reads your internal links as a hint about what matters. So we map how your service pages, location pages, and blog posts link to one another. We look for important pages sitting four or five clicks from the homepage, pages nothing links to at all, and menus that send people (and crawlers) around in loops. Then we fix the links.
A lot of people will see your site on a phone, sometimes on a weak signal. We test loading speed and Core Web Vitals on the pages that bring in inquiries, not just the homepage. We also use each page the way a customer would. Can you read it without pinching the screen? Can you hit the right button with your thumb and fill in the form? A slow or awkward page loses people before they read a word.
Schema markup is code that spells out facts like your business name, what you offer, and where you work, so search engines don’t have to guess. We add it or fix it, but only to describe things a visitor can actually see on that page. Markup that claims something the page doesn’t show can backfire.
A redesign or a move to a new platform is the easiest time to lose rankings without noticing. We plan the redirects before anything changes. We check that each new page still covers what the old one did, and after launch we go looking for anything that fell through. While we’re in there, we make sure Google Analytics, Search Console, and your call and form tracking are really recording. Otherwise nobody can tell whether the work paid off.
An audit that lists two hundred issues with equal weight isn’t much help. When there’s enough history, we start in Google Search Console and compare the last 3, 6, and 12 months to spot sudden drops, pages that stopped appearing, and changes that need a closer look. That data, together with the pages that bring in calls and form submissions, sets the order.
Problems that keep revenue pages out of search come first. Issues that slow down or confuse visitors on those same pages come next. Cosmetic warnings that don’t affect discovery or inquiries go to the bottom of the list, and sometimes off it entirely.
You can hire us for consulting or for implementation. Some clients want the findings and a prioritized plan for their own developer. Others want us to make the changes, from redirect maps and internal links to schema and tracking setup. An audit doesn’t commit you to buying anything in it.
If technical fixes turn out to be only part of the picture, we’ll say so. Pages may also need clearer content, which belongs with on-page SEO, or a broader SEO audit may be the better starting point. We explain where each piece of work belongs before recommending a scope.
Technical reviews tend to surface problems nobody knew were there. On one client property, our October 2026 audit found that GA4 wasn’t recording page views, lead and phone events weren’t set up as key events, and an estimate-call link was broken. None of those would show up by looking at the site, yet each one affected what the business could measure or what a visitor could do.
For an electrical contractor, the review focused on six priority service pages along with how the site performed in both Google web and image search. That shaped what came next: content updates, conversion-path changes, and image briefs for the solar and lighting pages. You can see more of our work in our SEO case studies.
Fixing a technical problem removes an obstacle. It doesn’t guarantee a ranking. Meeting Google’s minimum technical requirements doesn’t guarantee that a page gets indexed, and a completed fix and a change in search performance are two separate things to report on.
So we report them separately. Completed work is listed as completed work. Search Console impressions, clicks, click-through rate, and average position show how the site is performing in search. Calls and form submissions need their own reliable tracking, which is why we check it during the review.
We agree on what’s being reviewed and get access to Search Console, analytics, and the site or hosting where needed. Then we record where things stand before anything changes.
We crawl the site, compare it with what Google reports, and work through the areas above, starting with the pages that matter most to your business.
You get the findings in order of impact, with the affected pages and what needs to change. You see the proposed scope before committing to anything paid.
We make the agreed changes, or support your developer while they do, then check each fix in place and keep watching Search Console to see how Google responds.
For a full review, read access to Google Search Console and your analytics account helps the most. If we’re implementing fixes, we’ll also need access to your site or hosting. If some access isn’t available, we can still review what’s publicly visible and note what we couldn’t check.
Sometimes it frees up pages that were held back. Often it’s one part of the job, alongside content and authority. Technical work removes obstacles, and we’ll tell you if the main problem lies somewhere else.
Yes. Many clients keep their own developer. We provide the prioritized findings and the affected pages, answer questions while the work happens, and check the fixes once they’re live.
No. We’re based in Brookfield, near Milwaukee, and work with businesses across the country. Technical SEO is done remotely, so location doesn’t limit the review.
No. An audit doesn’t obligate you to buy anything in it, and you’ll see the proposed scope before committing to anything paid.
Tell us your website address, the pages that matter most to your business, and what’s been worrying you: a traffic drop, pages that won’t show up in Google, a redesign on the way, or tracking you don’t trust. We’ll start from there and explain what’s worth reviewing before any paid work begins.
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