Roofing Lead Generation Case Study: Generations Roofing and Remodeling
Nine months of owned channels: 40% more qualified leads and 70% less spent on shared lead sites.
- +40%qualified leads
- −70%spent on lead sites
- 12% → 34%lead-to-job rate
Where Generations started
Every Angi lead was also sold to four other contractors at the same time. The cost per booked job kept climbing, and the quality of the people calling was hit and miss.
$2,400 a month on Angi leads shared with four other contractors
What we did for Generations
Content for high-intent searches
We built content around the roofing and remodeling searches people make when they are ready to hire.
Neighbourhood-targeted Facebook Ads
Facebook Ads reached homeowners in the neighbourhoods and price range Generations wanted to work in.
Local SEO
Local SEO positioned Generations for roofing and kitchen-and-bath work across its service area.
Nine months, before and after
Organic search leads
From none to 14 a month.
Facebook Ads leads
From none to 9 a month.
Angi leads
From 22 a month down to 7.
Lead-to-job rate
Up from 12% to 34%: almost triple.
Generations's results
Leads from channels Generations owns converted at almost three times the rate of shared leads, because those customers already knew the brand when they called.
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