Click-to-Call on Every Screen
Your number sits in the header and in a bar that stays on screen while a phone user scrolls. One tap dials you. Google indexes the mobile version of your site first, so we design the phone layout before the desktop one.
Web Design for Electricians That Turns Visits Into Booked Jobs
A homeowner with a dead circuit, or a facility manager planning a tenant fit-out, will look at your website before they call. If they can't find your phone number, your license or the service they need in a few seconds, they go back to Google and call the next electrician on the list.
Rise Marketing HQ is an eight-person team in Brookfield, Wisconsin, and we build websites for electricians on WordPress. You get a page for each job you want more of, a phone number that's always one tap away, and tracking that shows which pages make your phone ring.
- Click-to-call on every screen
- Calls and forms tracked from launch day
- You own the site and the domain
Why a Template Site Leaves Calls on the Table
Template builders are made for every kind of business at once. You get a homepage, an about page, a contact page and one "Services" page with a bulleted list. Someone searching for a panel upgrade lands on a page that mentions it once, somewhere between ceiling fans and troubleshooting.
Templates also hide the things that make a homeowner trust an electrician. Your license number ends up in the footer, if it's there at all. Stock photos of a stranger in a hard hat stand in for your own crew and your own work.
Most templates can't tell you which visitor called, either. You see traffic, but you can't tell whether the EV charger page or the generator page is paying for the site. Our general WordPress web design page covers how we build for any business; this page covers what changes when the business is electrical work.
What Every Electrician Website We Build Includes
A Page for Each Service
Panel upgrades, rewiring, lighting, EV chargers, generators, inspections and repairs each get their own page. Each one describes the job the way your customers describe it, answers the questions you hear on the phone, and ends with a way to book.
Service-Area Pages
If you work across several towns, your site gets a page for each area where you want more jobs. Each one is written around the work you actually do there, not the same paragraph with a new town name dropped in.
License, Insurance and Permits Up Front
Your license number, your insurance and how you handle permits and inspections appear near the top of the site. When a homeowner is choosing between two electricians, this is often what decides it.
Real Reviews and Project Photos
Your Google reviews sit next to photos of your own jobs, from a clean panel swap to a finished garage charger install. Visitors see what your work looks like before they let you into their house.
Emergency and After-Hours Handling
If you take emergency calls, the site says so plainly and puts the number front and center. If you don't, it shows your hours and how to request a visit. Either way, the customer knows what to expect before dialing.
Fast Mobile Pages
We build to Google's Core Web Vitals targets: the main content shows within 2.5 seconds, taps respond within 200 milliseconds, and the layout doesn't jump around while it loads. Compressed photos and lean pages do most of that work.
Call and Form Tracking
Calls and form submissions are tracked from launch day. Your report, written in plain English, shows how many came in and which pages sent them.
Residential and Commercial Visitors Need Different Paths
Many electrical contractors do both kinds of work, and the two buyers want different things from your site. We lay out the pages so each one finds its own route fast.
Residential: A Quick Answer and a Phone Number
A homeowner usually has one problem: breakers that keep tripping, an old fuse box, a new EV in the driveway. Their path is short. They land on the service page, see your reviews and license, and tap to call or send a short form with their address and the problem.
Commercial: Capabilities and a Way to Request a Bid
A property manager or general contractor is comparing bidders. They want to see the kinds of buildings you work in, the size of jobs you take on, your insurance, and an easy way to send plans. Those pages lead to a bid request instead of a "call now" button.
Proof From a Milwaukee-Area Electrical Contractor
Lehmann Electrical & Design is a licensed electrical contractor in Wauwatosa serving the Milwaukee area, with residential and commercial work in panel upgrades, wiring, EV chargers, solar, lighting, generators and inspections. We've worked with them for about two years. We rebuilt their website content, their service pages and the paths visitors take to get in touch, along with their SEO.
In 12 months, organic clicks from Google went from 80-110 a month to more than 1,500. Their average Google position moved from 41.5 to 10.5. Contact form submissions rose 2,000%, and inbound calls rose roughly 600%.
Those figures come from Google Search Console and call tracking. They reflect the website and SEO work together, not a new site on its own. You can see how we measure every client on our results page, and the full story is in the Lehmann Electrical case study.
How a Website Build Works With Us
1. A First Call With Christos
Christos Karampetsos, our founder, takes every first call. He'll ask what work you want more of, where you want it, and what your current site does or doesn't do for you.
Christos KarampetsosFounder2. A Proposal With Pages, Scope and Timeline
You get a written proposal that lists every page, any custom features and a timeline. Nothing starts until you approve it.
3. Content and Design
We write your service and area pages with you, in the words your customers use on the phone. You review the design on a phone and a desktop before any page goes live.
4. Build and Testing
Filipos "Philip" Maziotis, our project manager, runs your build. Before launch, pages are checked on phones and desktops, forms are test-submitted, and call tracking is confirmed working.
Filipos MaziotisProject manager5. Launch and Reporting
Your site goes live, and if you're replacing an old one, the old page addresses point to the new pages. From then on, you see your calls and forms in a plain-English report.
Quote-based pricing
What Affects the Cost of an Electrician Website
We don't list prices on this page, because two electrician sites can be very different in size. The biggest factor is page count: how many service pages you need and how many towns you want area pages for.
Custom features add to the scope, such as an online booking tool or a financing integration. So does content: whether we write every page or you supply some of it.
Moving an existing site, with its pages and its domain, is part of the quote too. Tell us what you have and what you want, and we'll quote it after a free consultation.
What goes into your quote
Try it
Service pagesThe biggest factor
Area pagesOne per town you want
Illustration, not a price. You get a written quote after a free consultation.
You Own the Site, and There's No Long Contract
Your website, your domain and the accounts behind them are in your name. So is your data: analytics, call records and form submissions.
We work month to month, with no long contract. If you ever move on, you take the whole site with you, and because it's WordPress, another developer can work on it.
The website is the base. Getting it found is ongoing work, covered on our SEO for electricians page, and the full picture, from your Google profile to ads, is on marketing for electricians.
Electrician Website Questions
How much does an electrician website cost?
You get a written quote after a free consultation. The price depends on how many service and service-area pages you need, custom features like booking or financing, how much content we write, and whether we're moving an existing site.
How long does it take to build an electrician website?
We give you a timeline in the proposal, before any work starts. It comes down mostly to page count and how quickly content and photos come together: a site with a few pages moves faster than one with a page for every service and every town you cover.
Do you build on WordPress or a website builder?
WordPress. It's open source and widely supported, and it isn't tied to us, so another developer can work on your site if you ever need one. WordPress also lets you change your own text and photos without writing code.
Can I keep my current domain?
Yes. Your domain stays yours, and the new site goes live on it. If the domain is registered under someone else's name, such as a past web company, the first step is getting it moved into your name.
Do you do SEO too?
Yes, but it's separate from the build. Every site we build has a page per service, fast mobile pages and call tracking, which gives SEO a solid start. Ongoing SEO, such as new content, Google Business Profile work and links, is a separate monthly service you can add or skip.
Can you redesign my current electrician website?
Yes. We start by looking at which of your current pages bring in calls and what's missing. Pages that work can be rewritten and kept at the same address, and the rest is rebuilt. Your proposal spells out exactly what changes.
Talk to Us About Your Electrician Website
Send us your current site, if you have one, and the jobs you want more of. Christos will go through it with you on a free call and tell you what he'd change first.
Run a different kind of trade? See how we handle websites for contractors in general, or the other industries we work with, including home services contractors.
Talk to us about your electrician website
Tell us about your business and what you need help with. Prefer to talk first? Call or email us directly.
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