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Marketing for Electricians That Ties Every Call to Its Source

Most electrical contractors already pay for some marketing: a website from years ago, a few ads, a lead site sending the same job to several companies. The problem is rarely effort. It's that nothing is connected, so nobody can say which part brings the work.

We run electrician marketing as one plan. Your Google Business Profile, ads, website and SEO point at the same jobs, and every call is tracked back to where it came from.

  • Month to month
  • 60-day guarantee
  • 5.0 from 22 Google reviews
Lehmann Electrical & Design Wauwatosa electrician
80–110 → 1,500+Google clicks a month, within 12 months
  • About +600%more phone calls
  • +2,000%more form submissions
  • 1,716peak month of clicks, May 2026
Read the Lehmann case study
Real client results. Full details in the case study.

One Electrical Contractor, Measured in Their Own Accounts

Lehmann Electrical & Design is an electrical contractor in Wauwatosa. We built their website from scratch and handle their SEO. These numbers come from their own Search Console and call data.

Search Console

Organic Clicks

From 80–110 a month to more than 1,500, with a best month of 1,716 in May 2026.

Forms and calls

Form Submissions

Quote requests through the website up about 2,000%, and phone calls up roughly 600%.

Search Console

Average Google Position

From 41.5 to 10.5 in Search Console, and an average spot of 1.9 in the map results for "Wauwatosa electrician" on 1 May 2025.

Lehmann Electrical & Design · Wauwatosa, WI

What Electrician Marketing Includes

Each piece has its own job. Together they cover the homeowner who needs help tonight, the one comparing quotes for a panel upgrade, and the property manager looking for a commercial electrician.

  • Google Business Profile and Maps

    The right primary category, a full services list, real job photos, posts and review replies, so you show up in the map results when someone nearby searches for an electrician.

  • Search Rankings

    Pages built around the jobs you'd like more of, ranked in the towns you serve. This is the long-term engine, and it has its own page.

    How our electrician SEO works
  • Google Ads for Electricians

    Ads for the searches that turn into booked work, like panel upgrades, EV charger installs and emergency repairs, with negative keywords that keep out DIY and job-seeker clicks.

  • A Website That Gets the Call

    A fast WordPress site with the phone number one tap away, a page for every service and your license number where customers can see it. You own it outright.

    Websites for electricians
  • Reviews

    An easy routine for asking satisfied customers for a Google review after the job, and a reply on every review that mentions the work you did.

  • Call Tracking and Reports

    Every channel gets tracked, so each month you see how many calls and forms came from the map, search and ads, in plain English.

Where to Start Depends on Your Shop

Not every electrical company needs every channel on day one. These are the three situations we see most.

New or Growing Company

Few reviews and a thin website. We usually start with the Business Profile and a small Google Ads budget, so calls come in while the website and rankings are built.

Established Shop With an Old Website

Good reputation, but the site has one page for every service and loads slowly on a phone. The website and SEO usually come first, because ads would send people to a page that loses them.

Busy Crews, Wrong Jobs

Plenty of calls, but too many small service calls and not enough of the bigger projects. We shift pages, ads and profile services toward the work you'd rather do.

Where Electrician Marketing Budgets Get Wasted

These are the patterns we see most often when we audit an electrical contractor's marketing for the first time.

Shared Lead Sites

Many lead services sell the same request to several contractors at once, so you pay to race three competitors for one job. Your own profile and website bring leads nobody else gets.

Ads With No Tracking

Without call tracking, ad spend gets judged by gut feel. We set up tracking before the budget goes live, so the numbers decide what keeps running.

Marketing That Ignores Your Service Area

Ranking or advertising across a whole metro area brings calls from towns your crews won't drive to. We set the map, ads and pages to the area you actually serve.

Who Runs Your Electrician Marketing

There are eight of us at Rise Marketing HQ in Brookfield, Wisconsin. We've worked with electrical contractors and other trades since 2020, and we work with companies across the US.

  • Your First Call Is With the Founder

    Christos Karampetsos looks over your market before you talk and tells you straight what he'd change first.

  • Filipos Runs Your Electrician Marketing Account

    Filipos Maziotis manages the monthly work and sends your report, so you always know who to call.

  • Your Accounts Stay Yours

    The website, Business Profile, ad accounts and data are in your name, and plans run month to month.

Your First 90 Days of Electrician Marketing

The order matters. Tracking and the profile go in first, so everything after them can be measured.

  1. Days 1–30: Electrician Audit, Tracking and Profile

    We start with the free 24-hour audit. Next come call tracking, a complete clean-up of your Business Profile and a list of what to fix on the website.

  2. Days 31–60: Pages and Ads

    New or rebuilt pages for your main services, and Google Ads launched on the jobs worth paying for, if they're part of your plan.

  3. Days 61–90: Reviews, Results and Next Steps

    The review routine is running, the first full report is in, and we agree on what to push harder next.

Monthly plans

What Electrician Marketing Costs

Our SEO and profile plans use one price ladder. Most electrical contractors fit the $2,500 plan, and companies with several shops usually need the $5,000 one. We'll recommend a step after the audit.

  • Website SEO

    $1,000/month

    Website SEO first, with a lighter touch on the Business Profile.

    • SEO on your website
    • Light Google Business Profile work
  • Profile + Website

    $1,299/month

    Profile and website handled side by side.

    • Google Business Profile management
    • Website SEO alongside it
  • Usual fit for electricians

    Aggressive

    $2,500/month

    The aggressive plan, where most electrical contractors land.

    • Website SEO and Business Profile work
    • An aggressive pace for crowded local markets
  • Aggressive + Growth

    $3,500/month

    Everything at $2,500, with added growth projects.

    • Everything in the $2,500 plan
    • Extra growth projects
  • Multi-Location

    $5,000/month

    Multi-location companies get location pages, press releases, a backlink campaign and conversion work.

    • Multi-location SEO
    • Location page builds
    • Press releases
    • A backlink campaign
    • Conversion work

Every plan includes

  • A free 24-hour audit before you pick a plan
  • A first call with Christos
  • A reply within one business day
  • Your domain, Google profile and accounts stay in your name

Add ad management

Google Ads management for electricians

$799/month + 1% of ad spend

Google Ads management is $799 a month plus 1% of ad spend. Your ad spend goes straight to Google, never through us.

The 60-day guarantee

The guarantee covers SEO, local SEO, Google Ads and Google Business Profile work: noticeable results, more clicks and more interactions within 60 days, or your money back.

Electrician Marketing Questions

What is the best way to market an electrical business?

Start where customers already look: the Google map results. A complete Business Profile with real reviews, a website with a page for each service, and tracked Google Ads for urgent jobs cover most of the calls an electrician gets. Add SEO for the long run.

How much should an electrician spend on marketing?

Most electrical contractors are on our $2,500 plan; our plans run from $1,000 to $5,000 a month, depending on your market and goals. If you run Google Ads, the ad budget is separate and paid to Google directly.

Should I use lead sites or my own marketing?

Lead sites can fill gaps, but many share each request with other contractors. Your own profile, website and ads bring leads that come to you alone, and they keep working after you stop paying for a lead list.

Do Google Ads work for electricians?

Yes, when they're aimed at searches that become paid work and tracked to the call. Ads for panel upgrades, EV chargers and emergency repairs usually beat broad ads for "electrician" that also attract DIY and job-seeker searches.

How long does electrician marketing take to work?

Ads can bring calls within days. Profile and SEO changes tend to show clear movement inside 60 days, then keep compounding. Lehmann's organic clicks grew from 80–110 to more than 1,500 a month within 12 months.

Can you market an electrical company in another state?

Yes. Our team works from Brookfield, Wisconsin, and takes on electrical contractors in any state. The audit, calls and monthly reports are all remote.

Are there long contracts?

No. You can stop any month, and the website, profile, ad accounts and data remain yours.

See Where Your Calls Are Coming From

Send us your website and your service area. You'll have a free audit of your map rankings, website and ads within 24 hours, with the fixes we'd make first.

Talk to us about marketing your electrical company

List the towns your electrical company covers and the work you'd like more of. To talk first, call us or send an email.

Send us a message

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