Electrician SEO Case Study: Lehmann Electrical & Design
From 80–110 organic clicks a month to a 1,716-click peak, with form submissions up more than 2,000%.
- 1,716organic clicks in the peak month
- +2,000%contact form submissions
- ~600%more inbound calls
Where Lehmann started
When the campaign began, the site earned 80–110 organic clicks a month, and nearly all of them came from people who already knew the company name. For the service searches that turn into booked jobs, Lehmann sat at an average Google position of 41.5, far below page one.
80–110 organic clicks a month, mostly from people searching the company name
What we did for Lehmann
Rebuilt the site around real searches
We reorganised the website around what Lehmann's customers type into Google: panel upgrades, EV charger installation, whole-home generators and service calls by neighbourhood.
On-page work on every service page
Each service page was tuned to the search it targets, so Google could match the right page to the right job.
Local and off-page signals
Local SEO and off-page work built Lehmann's presence in Google Maps across Wauwatosa and the surrounding suburbs.
How the year played out
Start
80–110 organic clicks a month at an average position of 41.5.
Month 4
Lehmann reached the top 5 for its primary keywords.
Month 12
More than 1,500 organic clicks a month, an average position of 10.5, and calls up roughly 600%.
Lehmann's results
Click and position figures come from Lehmann's Google Search Console account. The call increase is the client's own reported figure.
Proof from Lehmann's accounts
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