People don't browse for an electrician. They search when a breaker keeps tripping, when the new EV needs a charger, or when the panel fails an inspection. Electrician SEO puts your company in front of them at that moment, on the map and in the results underneath it.
Rise Marketing HQ does SEO for electrical contractors from Brookfield, Wisconsin, and works with companies across the US. Plans start at $1,000 a month, and every SEO plan is backed by a 60-day guarantee.
Lehmann Electrical & Design wires homes and businesses in and around Wauwatosa, just outside Milwaukee. We built their website from scratch and handled their SEO.
Their site was getting 80 to 110 clicks a month from Google when we started. Twelve months in, it was past 1,500. The best month so far was May 2026, with 1,716. September came in at 1,167, which is still more than ten times where they began.
Phone calls rose by roughly 600%. Quote requests through the website forms grew by over 2,000%. On 1 May 2025, Lehmann's average spot in the map results for "Wauwatosa electrician" was 1.9.
Read the full Lehmann case studyAn electrical search usually shows two things: the map with three companies on it, and the regular results below. Both bring calls, and they rank on different signals, so we work on them together.
Google picks the three map spots using distance from the person searching, how well your Business Profile matches the job, and how established you look online. You can't move your address, so the work goes into the other two: categories, services, photos, reviews and consistent listings.
This is your website's job. Someone looking for a panel upgrade wants a page about panel upgrades, with your license, your service area and a phone number they can tap. Clear, specific pages win here, and they also help the map.
This page covers ranking. If your site needs rebuilding first, see our web design for electricians. If you want SEO, Google Ads and call tracking planned as one program, start with marketing for electricians.
Most electrician websites put every service on one page. Google then has nothing specific to rank. We map out a dedicated page per type of work you're chasing, and each one gets the details a homeowner or facilities manager checks before calling.
For a homeowner adding a heat pump, an EV charger or a finished basement who has been told the panel can't take it. The page explains what a 200-amp upgrade involves, permits and inspection, and how long the power is off.
For a new electric car owner who wants a Level 2 charger in the garage. The page covers the circuit, whether the panel has room, and the charger brands you install.
For the household that lost power last winter and doesn't want to again. Standby versus portable, transfer switches, sizing and maintenance all belong on this page.
For the call that can't wait: sparking outlets, burning smells, half the house dark. This page needs your hours, how fast you can get there, and the phone number at the very top.
Recessed lighting, outdoor lighting and old wiring in older homes. These searches come from people planning a project, so photos of finished work and a clear way to book an estimate do the selling.
Tenant build-outs, service upgrades and maintenance contracts. Business buyers want capabilities, insurance and a way to request a bid, so the page speaks to them differently from a homeowner.
The map runs on your Google Business Profile. For electricians, three things there decide a lot.
Your primary category should match the work you most want, with secondary categories for the rest. Your services list should name real jobs, not just "electrical services". We set both up from what you actually do.
Google watches review patterns closely. We help you ask every happy customer after the job, never pay for reviews, and never filter out the unhappy ones. A reply to each review, mentioning the work and the town, helps the next person decide.
People letting someone into their home want proof. Your license number, insurance, permits and years in business should be easy to find on your site and your profile. That builds trust with customers, and it is consistent with what Google looks for.
SEO builds over months. Nobody honest can promise the top spot by a date, but you should see real work happening from week one.
Week one opens with your free 24-hour audit. From there we fix technical problems on the site, clean up your Business Profile, and set up call and form tracking so every lead can be traced.
We rewrite the service pages you have and build the ones you're missing, starting with the jobs worth the most to you.
We correct directory entries that list an old address or a different company name, start earning links from real local and trade websites, and go through the first numbers with you.
Monthly plans
Every plan sits on the same price ladder. Most electrical contractors start on the $2,500 plan, and companies with several locations usually need the $5,000 one. Once we've looked at your competitors, we'll recommend a step and explain why.
Website SEO
$1,000/month
Our starting point, focused on your website, with some Business Profile upkeep.
Profile + Website
$1,299/month
Equal attention for the website and the Business Profile.
Usual fit for electricians
Aggressive
$2,500/month
A faster-moving plan for competitive areas, and the usual fit for an electrical contractor.
Aggressive + Growth
$3,500/month
Everything in the $2,500 plan, with added growth work on top.
Multi-Location
$5,000/month
Built for contractors with more than one shop, including pages for every location, press releases, link building and conversion improvements.
Every plan includes
The 60-day guarantee
Plans run month to month. The guarantee covers SEO, local SEO, Google Ads and Google Business Profile work: noticeable results, more clicks and more interactions within 60 days, or your money back.
With us, between $1,000 and $5,000 a month. Most electrical contractors fit the $2,500 plan. Companies running several locations usually need the $5,000 plan.
Expect months, not weeks. Profile and technical fixes can help early, but steady growth in calls takes longer. Lehmann went from 80 to 110 clicks a month to more than 1,500 within twelve months.
Yes. We're based in Brookfield, Wisconsin, and take on electrical contractors in other states too. Calls and reviews happen over the phone or on video, and the work itself is all online.
Ads can bring calls quickly but stop the day you stop paying. SEO takes longer and keeps working. Many electricians run ads while SEO builds, then lean on organic once it carries more of the load.
You can do some of it. Keeping your Business Profile complete and asking for reviews costs nothing but time. Service pages, technical fixes and links take more hours and skill, which is where most contractors bring someone in.
Yes. Someone with a dead outlet still wants a local electrician they can call. AI answers draw on clear, well-built pages, so the same work helps you show up there too.
Yes. Your website, domain, Business Profile and data stay in your name the whole time. There's no long contract, so leaving is as simple as telling us before the next month starts.
Tell us your website address and which jobs you want the phone to ring for. By the next business day you'll have your rankings, the electricians outranking you, and the first three things we'd change.
Tell us which jobs you want more of and where you work. Prefer a phone call first? Use the number or email below.
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