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Case studyT&J All In Remodeling · Remodeling · Waukesha, WI

Remodeling SEO Case Study: T&J All In Remodeling

A 468-page site built from scratch took this Waukesha remodeler's inbound calls up 125% in six months.

  • +125%inbound calls in six months
  • 468pages built from scratch
  • ~15online leads a month

Where T&J started

Their Google Business Profile had not been updated in 18 months, and the website ranked for the company's own name and little else. New customers who did not already know T&J had no easy way to find them. They started with no leads, no website traffic and no calls from search.

Business Profile untouched for 18 months; the site ranked only for its own name

What we did for T&J

  1. A Business Profile that works

    We rebuilt T&J's Google Business Profile so it brings in calls on its own. It now averages 13–15 calls a month.

  2. A page for every service

    Kitchen remodels, bathroom remodels, whole-home renovations and basement build-outs each got a dedicated page, the same structure we use in our remodeling company SEO.

  3. Call tracking from day one

    Every call was tracked from the first month, so each figure we reported came from real phone data rather than estimates.

Six months of remodeling SEO, step by step

  1. Month 1

    Audit, Business Profile clean-up, call tracking and the new service pages.

  2. Months 2–3

    The first calls from organic search and the Business Profile.

  3. Months 4–5

    Ongoing work on the Business Profile and the new service pages.

  4. Month 6

    Inbound calls up 125% on the starting baseline.

T&J's results

Inbound calls+125%In six months
Online leads a month~15From the website, now
Profile calls a month13–15Google Business Profile, now
Starting point0No leads, traffic or calls

Call figures come from T&J's call tracking. Lead and call counts are current monthly averages.

Proof from T&J's accounts

Google Search Console for T&J: the last 28 days compared with the same 28 days a year earlier.
Google Search Console performance chart for T&J All In Remodeling
Google Search Console performance chart for T&J All In Remodeling

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