A 468-page site built from scratch took this Waukesha remodeler's inbound calls up 125% in six months.
Line shape is illustrative; the start and end figures are real.
Source: T&J call tracking.
Their Google Business Profile had not been updated in 18 months, and the website ranked for the company's own name and little else. New customers who did not already know T&J had no easy way to find them. They started with no leads, no website traffic and no calls from search.
Business Profile untouched for 18 months; the site ranked only for its own name
We rebuilt T&J's Google Business Profile so it brings in calls on its own. It now averages 13–15 calls a month.
Kitchen remodels, bathroom remodels, whole-home renovations and basement build-outs each got a dedicated page, the same structure we use in our remodeling company SEO.
Every call was tracked from the first month, so each figure we reported came from real phone data rather than estimates.
Audit, Business Profile clean-up, call tracking and the new service pages.
The first calls from organic search and the Business Profile.
Ongoing work on the Business Profile and the new service pages.
Inbound calls up 125% on the starting baseline.
Call figures come from T&J's call tracking. Lead and call counts are current monthly averages.
Most of the gain came from the Business Profile and local search. These are the pages that explain how that work runs, along with our page on SEO for contractors and how we handle contractor website design.
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