Lehmann Electrical & Design
An electrician in Wauwatosa, Wisconsin. Organic clicks rose from roughly 80–110 monthly at the start to over 1,500, and calls are up about 600%.
See Lehmann's full resultsGoogle doesn't only read your website. It also looks at what the rest of the web says about you: directory listings, local news, trade groups, supplier pages and the other sites that mention or link to you. Off-page SEO is the work of making that picture accurate, consistent and worth trusting.
We do it the slow, honest way, with no bought links and no link networks. Off-page work is included in our SEO plans, which start at $1,000 a month.
Off-page work rarely moves numbers on its own. It sits underneath the profile, page and technical work, so these are results from full SEO plans, measured in each client's own Google accounts.
Lehmann Electrical & Design
An electrician in Wauwatosa, Wisconsin. Organic clicks rose from roughly 80–110 monthly at the start to over 1,500, and calls are up about 600%.
See Lehmann's full resultsBuckshot General Contracting
A Madison roofer that came to us in April 2026 on one or two calls a month. These days it brings in 18+ calls each month, alongside 10–15 online leads.
See Buckshot's full resultsFirst Rate Auto Sales & Service
A Milwaukee repair shop whose Google profile calls climbed from 50–60 each month to 300–500 by the sixth month.
See First Rate's full resultsEvery campaign starts with a look at what already exists about your business online. From there, the work falls into six areas.
Your business name, address and phone number need to match everywhere: directories, map apps and data sites. We hunt down the old addresses, wrong numbers and duplicate listings, then correct or remove them.
Sometimes a supplier, a news story or an event page already names your business but doesn't link to you. Those are the easiest links to earn, because the site already knows who you are.
Chambers of commerce, trade associations, business groups and local sponsorships. Membership pages and event pages give you real local links and put your name in front of people nearby.
Many manufacturers, distributors and software companies list the contractors they work with. If you install a brand or use a tool, there is often a dealer or partner page waiting for your listing.
A short study, a seasonal tip or a project story can earn coverage from local news and trade publications. When a plan includes it, we write the pitch and the material behind it.
Industry review sites and directories that people in your trade actually use. Reviews there build trust with customers and give Google another sign that you are a real, active business.
Off-page SEO is the broad version of this work. Three related pages go deeper on one part of it.
If the goal is a steady stream of links pointing at your most important service pages, our link building services page explains how that campaign works.
Citations and reviews matter most for Google Maps. For the full map-pack picture, including your Business Profile, see local SEO services.
Links help most when the page they point to deserves them. Titles, copy and structure are covered by on-page SEO.
Plenty of off-page SEO for sale breaks Google's spam rules, and the damage can take months to undo.
Paying a site to place a link is against Google's rules unless the link is labelled as paid. We don't sell or buy them.
Groups of sites built only to link to each other look busy in reports and fall apart when Google spots them.
Submitting your business to hundreds of low-quality directories at once adds clutter, not trust. We pick the listings that people and Google actually use.
Before we chase any mention or link, it has to pass four questions. If the honest answer to any of them is no, we skip it.
The site should have a real audience in your trade, your town or your industry.
A membership, a project, a partnership or a genuinely useful resource. Not a favour or a fee.
The link should land on a page that helps the person who clicks it, usually a service page or a project.
If a link would look odd to the people you serve, it probably looks odd to Google too.
Off-page signals build up slowly, so the first months are about cleaning up and opening the right doors.
Month one opens with the free 24-hour audit. Next we review your existing links and listings, correct the inconsistent citations and clear out duplicates.
We claim the unlinked mentions, list you with the organizations and partners you already belong to, and line up the local groups worth joining.
We start outreach for coverage and links, then walk you through what changed: listings fixed, links earned, referral visits and the calls and forms coming in.
Monthly plans
Off-page work comes inside our SEO plans rather than as a separate product. The free audit shows which step fits your market and how many locations you have.
Website SEO
$1,000/month
The starting plan, mostly website SEO with lighter Google profile work.
Profile + Website
$1,299/month
Your Google profile and your website, given equal weight.
Aggressive
$2,500/month
The mid-tier aggressive plan, for busier markets.
Aggressive + Growth
$3,500/month
Aggressive SEO with growth work on top.
Multi-Location
$5,000/month
For businesses with several locations, and the one plan that includes press releases plus a backlink campaign.
Every plan includes
The 60-day guarantee
Every plan runs month to month, and SEO plans are covered by our 60-day guarantee: noticeable results, more clicks and more interactions within 60 days, or your money back.
Everything that happens away from your own website that affects how Google sees your business: links, mentions, directory listings, reviews and press. On-page SEO is the work done on the website itself.
Link building is one part of off-page SEO. Off-page also covers citations, unlinked mentions, reviews on other sites and local PR, many of which help even without a link.
No. Bought links break Google's spam rules unless they are labelled as paid, and the cleanup afterward costs more than the links ever earned. Every link we go after has a real reason to exist.
Citation fixes can help Google Maps within weeks. Earned links and coverage build up over months and keep their value, which is why we treat off-page as a steady part of an SEO plan, not a one-off push.
Any listing of your business name, address and phone number on another site, such as Yelp, Apple Maps, Bing Places or an industry directory. Consistent citations help Google trust your location.
Yes. Our office is in Brookfield, Wisconsin, but almost all off-page work is done online, so a client three states away gets the same outreach, reports and calls.
Send us your business name and website. Within a day you'll know how consistent your listings are, which sites already mention you and where the first real links could come from.
Let us know what trade you're in and which towns you cover. Rather discuss off-page SEO by phone? Call or email us.
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