I run client accounts at Rise Marketing HQ — day-to-day campaign work for electricians, contractors, and home-services businesses across Wisconsin and all 50 states. Business Administration graduate from the University of Athens. SEMrush-certified in Technical SEO, Off-Page SEO, and AI Search.
Five live credentials. Every certificate links to the PDF.
All certificates open as PDFs in a new tab. Every credential verified against the issuer.
My job is to make sure the accounts we run actually produce calls and revenue — and that clients always know exactly what’s working.
Day-to-day, that means:
The clients I work with stay with Rise for years without contracts. That happens because the call volume keeps climbing, and because they always know what they’re paying for.
I graduated from the University of Athens in 2020 with a Business Administration degree focused on operations and analytical decision-making. The training taught me how to read data without getting fooled by it — central to running marketing accounts where most agencies confuse activity with results.
I joined Rise Marketing HQ in 2022 and have been here over four years, running campaigns across Wisconsin, Illinois, Texas, Arizona, and Florida.
The work I’ve been proudest of: engagements where we replaced an opaque agency, installed real attribution, and watched the client realize within 90 days they’d been overpaying for under-tracked work for years.
Three operating rules. None of them are negotiable.
CallTrackingMetrics installed and verified before any ad spend goes live. Every channel gets its own tracking number. Every call attributable to its source. Form submissions through Flamingo on WordPress.
This sounds obvious. Most accounts I audit don’t have it.
CPL counts everything — robocalls, wrong numbers, vendor cold-calls, hiring inquiries. CPQL counts only actual prospects. I review call recordings monthly, flag qualified vs. unqualified, recalculate true CPQL per campaign, reallocate budget.
Reports written so the client understands them in 5 minutes. What moved. What didn’t. What we’re adjusting next month. No slide-deck performance theater.
A few of the accounts that show the kind of work I run day-to-day.
~110 to 1,500+ monthly organic clicks, position 41.5 → 10.5, form submissions +2,000%, calls +50% over 12 months. Verified in Google Search Console + CallTrackingMetrics.
Full website rebuild + Local SEO program. Inbound calls doubled in 6 months. Top 3 in Google Map Pack for the contractor’s primary service area. Site shipped with schema-first architecture and full call attribution from day one.
Google Ads + Local Services Ads rebuild. 1–2 to 9–10 monthly qualified calls within 90 days. Custom 5-source conversion dashboard tracking Google Ads, LSA, Organic, Direct, and Referral channels in one daily-refreshed view.
If you’re a contractor wondering whether your current marketing spend is actually producing — I’m the person who’d run your account if we worked together. The first step is the free 24-hour audit. I write it personally.
I personally review every audit request. No sales pitch — just an honest read on what’s working and what isn’t.
